Career Changers & Income Builders
You want meaningful work that can supplement your income or replace it entirely. You do not need to be a professional dog trainer — the system teaches you the methodology and the business.
Now Franchising
The Dog Training Franchise Built Around Training, Not Boarding.
No kennels. No daycare. No overnight animal care. Just a proven system that helps dog owners get results — and helps franchise owners build a business they actually enjoy running.
Voted Best Dog Trainer 7 years running·Helping dog owners since 1995·13M+ views of Eric's training content·Five published books on dog training
What it is
What is the Invisible Leash® franchise?
The Invisible Leash® franchise is a dog training business built around private lessons and group classes rather than traditional board-and-train operations.
Founded by professional dog trainer Eric Letendre, the Invisible Leash® system has helped dog owners achieve lasting obedience results for more than 30 years. Today, franchise owners use the same methodology, training programs, client-education materials, and operating systems to build dog training businesses in their local markets.
Unlike many pet-service franchises, Invisible Leash® does not require overnight boarding, daycare, or large kennel facilities. The model is designed around training, client results, and operational simplicity.
Who it's for
Designed for owners who want a business that fits their life.
Working Dog Trainers
You already train dogs but you are capped by the solo-practice ceiling or worn down by board-and-train. You want to scale results without overnight animal care.
Pet-Industry Entrepreneurs
You want a lean, scalable pet business with strong margins and no 24/7 facility — built on a recognizable method instead of a commodity service.
The market
Why dog training is one of the fastest-growing pet-service businesses.
More dog owners are investing in professional training.
Dog ownership has stayed elevated since the 2020 surge, and today's owners treat their dogs as family. Demand for obedience, behavior work, and puppy training keeps growing — and most of it is driven by common, everyday problems:
- Pulling on the leash
- Excessive barking
- Reactivity toward dogs or people
- Jumping on guests
- Not coming when called
- Puppy development challenges
65M+
APPA, 2024
U.S. households own a dog — roughly 44% of all households
$158B
APPA, 2025
U.S. pet industry in 2025, with pet services its fastest-growing segment
2,300+
IBISWorld, 2025
U.S. dog-training providers share a ~$294M market — no single brand holds 5%
A large, fragmented market with no dominant brand — exactly the opening a systematized franchise is built to fill.
Sources: American Pet Products Association (APPA) State of the Industry, 2024–2025; IBISWorld, Dog Training Services in the US, 2025.
The Invisible Leash® difference
Built around training. Not boarding.
Most dog training businesses follow one of two models: private lessons that are hard to scale, or board-and-train programs that require overnight care, heavy overhead, and around-the-clock responsibility. Invisible Leash® was built differently.
Board & Train
Invisible Leash®
Animals in care 24/7
No overnight animal care
High facility overhead
Lean, focused operation
Difficult to scale
Group + private model scales
Owner-dependent
System-driven and teachable
Burnout risk
Designed for lifestyle freedom
No Overnight Animal Care
Close at the end of the training day. No kennels, no daycare, no 2 a.m. emergencies.
Group + Private Model
Serve more clients, build retention, and create the environment that drives referrals.
A Systemized Methodology
Documented, teachable, and consistent — every owner gets the same experience.
Built for Your Life
A business that fits your schedule instead of consuming it. Set your hours.
Our philosophy
Most dog owners don't need a better dog.
They need a better understanding of how dogs learn. That insight is the foundation of everything we do — and everything we teach franchise owners to deliver.
When most owners reach out for training, they believe their dog is the problem. It pulls, jumps, ignores commands, barks, won't come when called.
They've often spent months — or years — trying to fix it. Videos, articles, tools, advice from friends. Yet nothing seems to stick.
What we've learned after training thousands of dogs is that the problem is rarely the dog. The real challenge is that most owners were never taught how dogs learn.
“Dog training has become unnecessarily complicated. We believe it should be simple — and we built a system that proves it.”
Our methodology removes the guesswork and helps owners understand what their dog is communicating, why behaviors happen, and how to create lasting change. We don't just train dogs. We teach owners — because when owners understand the process, everything changes.
The dog begins listening
The owner gains confidence
Walks become enjoyable again
Family members feel safer
Less stress at home
Owners stop managing, start enjoying
A proven system, refined over 30 years
The Invisible Leash® methodology.
A structured framework built to produce consistent results for dog owners — and a consistent, scalable operation for franchise owners.
Teachable
Documented for any qualified owner to learn and deliver
Repeatable
Same process, same results, across every location
Consistent
Structured programs for every stage — no guesswork
Scalable
Group model adds volume without sacrificing quality
01
Private Training
Every client begins with a private lesson that addresses immediate behavior and introduces the Invisible Leash® fundamentals. Many owners see meaningful progress in the first session.
02
Group Training
Clients move straight into small group classes — no waiting. Dogs learn to perform around real distractions while owners keep building confidence and skill.
03
Progressive Development
Owners advance through a structured ladder — puppy, Level 1–3 obedience, behavior modification, and Canine Good Citizen — building reliability and freedom over time.
Intentionally built without:
- Overnight animal care
- Boarding operations
- Daycare services
- Grooming services
- Retail complexity
So owners can focus on:
- Private training sessions
- Group obedience classes
- Owner education programs
- Progressive development paths
- Community presence and referrals
Why franchise owners choose Invisible Leash®
More than a dog training program.
A complete business system designed to help owners launch, grow, and serve their local market with confidence.
Proven Training Methodology
A documented system refined over 30+ years, built to produce consistent results regardless of location, breed, or behavior challenge.
Protected Territory
Exclusive territory rights designed to give owners room to build authority and grow without internal competition.
Training & Onboarding
Comprehensive initial training on the methodology, operations, and client enrollment — before you open your doors.
Marketing Engine
Brand assets, proven messaging, and access to Eric's established online presence and 13M+ views of training content.
Client Education Resources
Books, videos, manuals, and tools that improve results and create a measurable advantage in your market.
Operations & Reporting
A CRM-backed operations backbone for lead follow-up, bookings, attendance, payments, and client progress.
Meet the founder
The trainer behind the Invisible Leash® system.
For more than 30 years, Eric Letendre has helped dog owners turn frustration into confidence through a simple, practical approach to training.
What began as a childhood interest became a lifelong mission: helping owners understand their dogs and building a system that delivers real-world results without unnecessary complexity. Eric has trained thousands of dogs, authored five books, built an audience with more than 13 million views, and earned recognition as a seven-time Best Dog Trainer award recipient.
As the system evolved, Eric realized it wasn't dependent on one trainer — it was a repeatable process others could be taught to deliver. That realization became the foundation of Invisible Leash® franchising.
30+
Years helping dog owners
13M+
Views of educational content
5
Published books
7×
Best Dog Trainer recipient
How to get started
Four steps to opening your school.
1
Request Information
Share a little about your market and your goals. We'll send a complete overview of the model and how ownership works.
2
Discovery Call
Talk one-on-one with the team. We answer your questions and assess mutual fit — no pressure, no obligation.
3
Review the FDD
Receive and review the Franchise Disclosure Document at your own pace, with your attorney and accountant.
4
Open Your School
Complete onboarding and training, then open your doors — prepared, supported, and not on your own.
FAQ
Frequently asked questions.
About dog training franchises and the Invisible Leash® opportunity.
Can I own a dog training franchise if I'm not a dog trainer?
Yes. While many owners come from dog training backgrounds, the Invisible Leash® system is designed to teach both the training methodology and the operational systems required to build a successful business.
What makes Invisible Leash® different from other dog training franchises?
Unlike many dog training businesses that rely on boarding, Invisible Leash® combines private lessons and group classes within a system built around owner education, operational simplicity, and repeatable results.
Why do dog owners choose Invisible Leash®?
Owners often come to Invisible Leash® after trying other approaches without success. The methodology focuses on helping them understand behavior, communication, and the training process itself — creating lasting results and greater confidence.
Do I need a boarding facility or kennel?
No. Invisible Leash® was intentionally designed without boarding, daycare, grooming, or overnight animal care. Owners focus exclusively on training, which reduces operational complexity and overhead.
What kind of training and support do franchisees receive?
Franchisees receive comprehensive onboarding, training on the Invisible Leash® methodology, operational guidance, marketing support, client education resources, and ongoing coaching as they grow.
What type of person makes a successful Invisible Leash® franchise owner?
Successful owners are passionate about helping people, willing to follow a proven system, and committed to an exceptional client experience. Some come from dog training; others come from business, sales, education, or leadership.
Will I receive a protected territory?
Yes. Each owner receives a protected territory based on market demographics and population. Territory details are discussed during the discovery process and documented in the Franchise Agreement.
How do I learn more about the opportunity?
The best place to start is to request franchise information. You'll receive a detailed overview of the business model, training system, the franchise process, and what it takes to become an Invisible Leash® owner.
Bring the Invisible Leash® system to your market.
Invisible Leash® helps franchise owners build dog training businesses through a proven system focused on owner education, real-world results, and operational simplicity. The current flagship is at 1180 State Rd, Westport, MA. If you're interested in another market, request information and we'll review fit — no pressure, no obligation.
Prefer to talk first? Call 774-319-6351
Franchise opportunities are subject to territory availability. This page is informational and is not an offer to sell a franchise; an offer is made only through a Franchise Disclosure Document.