Why I got banned from a local event last week...

A few weeks back, there was a terrible accident just feet from the front entrance of my school. A car traveling around 100 miles per hour slammed into another vehicle, resulting in two deaths.
A few days later, a couple I trained with years ago came into my office. They went to a local rescue to adopt a dog, and when asked about their training plans, they proudly dropped my name.
The rescue denied them on the spot. Why? Because I use real-world training techniques.
What do these two stories have to do with each other? Everything.
If a cop had yanked that driver over two minutes earlier and slapped him with a massive penalty, lives would have been saved. Consequences aren't cruel—they are mandatory when safety is on the line.
I won’t lie to you. A cookie won't stop a 90-pound, prey-driven dog from sprinting into oncoming traffic after a squirrel. If you believe it will, you aren't "force-free"—you are gambling with that dog's life.
The ideology pushing "pure positive force-free" training is a total FRAUD. Any trainer, vet, or behaviorist selling you the myth that real-world behavior can be fixed strictly with treats is lying to you, period. They care more about feeling morally superior than keeping your dog alive.
Just this past week, I was targeted twice. I even had an invite to a large event pulled because of how I train dogs.
Think that slows me down? Not a chance.
I have hundreds of 5-star reviews, have been voted Best Dog Trainer seven years running, and have helped train over 20,000 dogs. I am a man of the people, and I fight for the owners who are tired of being lied to.
In fact, I literally wrote the book on it: The Deadly Dog Training Myth (available on Amazon).
I wrote it for ONE reason: to save dogs' lives. The "force-free, pure-positive" agenda being pushed on unsuspecting owners isn't just false—it is dangerous, much like the high-speed car crash story I shared above.
Every single week, desperate owners show up at my doors after "force-free" methods failed them. Within days—sometimes minutes—we get results.
Love me or hate me, the numbers don't lie, and my results speak for themselves. The dogs I train are happy, stable, and behave in any situation.
Don't take my word for it—look at the proof:
Here’s a video from our latest Yappy Hour. Look at all those wagging tails and tell me real-world training doesn't work:
🎬 https://youtube.com/shorts/OFi44HvtkQE
Struggling with your dog? Stop waiting for treats to fix real-world problems.
I offer FREE Behavior Evaluations (a $99 value) to show you exactly what's possible.
👉 Claim your free evaluation here:ericletendre.com
All the best,
Eric Letendre
